Brand Positioning
Flex’s target market is small to medium enterprises. The main problem that they were struggling with was affordability and quality of package handling. They had planned to expand to three major cities within three months as their market analysis showed that their potential customer base was rocketing. Hence why the management was very concerned about the branding because they had planned to use a range of marketing methods across various platforms.
Design execution
After evaluating Flex’s competition, we decided to design a logo with a high emphasis on the company’s name “FLEX” as it would straighten out the branding process. Furthermore, since the competition is high, using the name within the logo allows people to recognize and remember it well. Based on these ideas, we used relevant shapes and elements to indicate the reliability and quality of the brand’s service.
As for the colour palette, our team used bright and vibrant colors, which could also be utilized as the brand’s colours in their future marketing and branding campaigns. We paid a lot of attention to the noticeability of this logo. Every aspect from branding their stationery and vehicles to billboard marketing campaigns were considered when choosing colors.
