Requirement
On top of displaying the healthy and organic aspects of their products, they were also keen on simplicity. Since they appeared to be very fond of their brand name, we placed more emphasis on it when designing the logo. Moreover, the company wanted the same product characteristics to follow into their branding campaign as well and therefore, we had to bring their story and products alive when designing elements for this campaign.
Designing
For this project, we handled everything candidly as per the client’s request. Our team created an exclusive font for the logo and moved on to the next challenge, which was to convey the branding to their packaging. Since the logo was done entirely with typography, we decided to use elements with contrasting shades of colours for the product description. We managed to design posters for each flavor, which were largely inspired by the package designs.
