The client reached out to us as soon as their strategic planning was finalized. They required a brand revamp as well as the product design for the new body spray. This brand is focused on men, hence why they’re using the word ‘LE’ in their brand name. Their main requirement from us was to highlight the name and come up with a modern design for their new product.
Design and Execution
As per the client’s request, we used the name as the logo, but we used a custom-made font and contrasting colours. After some research on top of taking the client’s views into account, we decided to focus on a night-life theme when designing this project. Therefore, we used black as the main colour for the campaign/project., which not only took the logo to the next level but also drastically improved the versatility of the design..
The next task was to come up with a product design for the new body spray. For this part of the project, we worked with some professional manufacturers to gather more information on the technical aspect of the manufacturing process before going ahead with the designing. It was a challenge to our team, yet an excellent experience.