Requirement and Positioning
Hunters of all ages visited their store, with the majority of them being loyal customers during the past years. As per the client’s wishes, the branding needed to be modern, yet it should appeal to the existing clients. Their store was to go through a complete renovation alongside the rebranding process as well. Therefore, the branding has to be focused on many important areas like store atmosphere, boards, hunting equipment, stationery, among other things.
After conducting an extensive research that consumed a few weeks, our team had approximately a dozen ideas for the logo. We subsequently narrowed it down to a couple before presenting it to the client. Amid the project, we learned that hunters often come across wolves during their hunting trips but would not harm them. Taking inspirations from that interesting story, we brought the idea to life by using the shape of a paw. As the other branding materials and the store had an overall dark theme, we used a shade of ivory as the main color.