The internet era has created a plethora of new prospects for businesses. While individuals may use social media for personal reasons like posting a birthday photo or announcing their engagement, businesses can utilize social media platforms to multiply their profits by reaching and winning over wider markets. The opportunities provided by social media are endless, quite literally. The speed and ease with which digital media distributes information and helps businesses grow is incredible.
The word “digital marketing” refers to the targeted, quantifiable, and interactive marketing of products or services through the use of digital technology to reach viewers, convert them into customers, and keep them. Furthermore, digital marketing opens new doors for your business while facilitating its expansion.
Traditional marketing entailed firms selling their products or services using print media, radio and television advertisements, business cards, billboards, and a variety of other comparable methods that simply did not use the internet or social media websites for promotional purposes. Traditional marketing tools had a restricted reach to customers and a limited capacity to influence their purchasing behavior. Digital marketing, on the other hand, accomplishes the goals of marketing using various internet platforms and is capable of reaching global markets.